Medworxx Executive Team

EXECUTIVE TEAM  |  BOARD OF DIRECTORS


Dan Matlow, President & CEO

As President and CEO of Medworxx, Dan’s focus is on increasing new license sales and services revenues, and directing the overall operations of the business. Dan brings 20+ years of software vendor management experience to Medworxx, with extensive experience in software development, marketing, consulting, and sales.

Dan began his career at On-Line Software Inc. where he headed up the Canadian operation of a $150M software business. He then went on to found and led an Education Services organization, SDLC Technologies Inc. SDLC developed and marketed instructor-led IT education courses in the United States and Canada.

Prior to taking the leadership role at Medworxx, Dan led the sales function of Open Text’s healthcare division as Vice President of Sales. He earned his stripes and extensive insights into the healthcare information technology industry as SVP of Sales for Corechange, a Boston-based startup, where he led the sales team that grew both license and services revenues from less than USD$1M in 1997, to over $20M in 2001. Subsequently, Open Text, a globally recognized leader in the Enterprise Content Management technology sector, acquired Corechange in early 2003. Prior to Corechange, Dan served as President & CEO for an enterprise training and education company that delivered a broad range of instructor-led technical training to Fortune 1000 enterprises in the North America.

Dan holds a BA from York University in Toronto, Canada.

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Julia Zarb, PhD, Senior Vice President, Marketing & Strategy

As Senior Vice President of Marketing and Strategy, Julia Zarb is focused on asserting Medworxx as a category, brand and thought leader in Canadian and international markets. Drawing on 15 years of service in various health IT marketing and strategy leadership roles, Julia is bringing into play best practices gained through guidance of national-scale marketing and stakeholder engagement initiatives.

Prior to joining Medworxx, Julia led the marketing strategy firm, Zarb Consulting, with clients including Allscripts, Health Information Management Systems Society (HIMSS) and Allergan/Botox® Therapeutic. Julia also served as Vice President of Marketing for A4 Health Systems, where she built brand recognition to the point of ranking as Third in the Electronic Health Record industry category. Past experience also includes other management roles in the health IT arena.

Julia was a founding leader of both National Health IT Week and the Electronic Health Record Vendor Association (EHRA). She has served on a variety of prominent industry task forces and workgroups, including HIMSS Katrina Phoenix, a post-hurricane effort to rebuild Louisiana healthcare. Julia received a PhD in Communications Theory from the University of Toronto.

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Niels Tofting, Senior Vice President, Sales

As Senior Vice President of Sales, Niels is responsible for managing the sales team and strategy to increase revenue growth. Niels has more than ten years of sales and marketing experience focused in high technology.

Prior to joining Medworxx, he was at Open Text and responsible for sales of the enterprise portal technology to the United States and Canada. Niels acted as director of sales at Corechange (acquired by OpenText) and was responsible for new business development, managing strategically important Fortune 500 customers and building the healthcare business.

Niels holds a Bachelor of Environmental Studies from the University of Waterloo, School of Urban and Regional Planning.

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Joel Alfane, Vice President, Development & Services

As Vice President of Development and Services, Joel is responsible for the technical architecture and solution development at Medworxx. He overlooks the development of the Medworxx product suite and strives to ensure that the products are successfully implemented on time and on budget. Joel has over 10 years of information systems implementation and development experience.

Prior to joining Medworxx, Joel was the Director of Learning Development at Longview Solutions where he helped build a new product line called LRALTD (a Learning Management System/Content Management System and Policy Solution for Finance). Joel has extensive experience in development and implementation and has held multiple roles including business analysis, architecture, development, and quality assurance for many verticals such as Banking, Finance, Manufacturing, Education, and Healthcare.

Joel holds a Bachelor of Commerce from Ryerson Polytechnic University, with a major in Computerized Information Systems and a minor in Finance, as well as a Masters in Distance Education from Athabasca University.

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Larry Vanier, Vice President, Patient Flow & Decision Support 

Larry joined Medworxx from Continuum Solutions, where he was a principal in the company. He has over 25 years of experience in healthcare IT from St. Paul’s Hospital in Vancouver, St. Joseph’s Heath Centre in London and the St. Thomas-Elgin General Hospital. Larry’s private industry experience includes software development and management at Xerox and Cableshare. As hospital information services director he gained knowledge of hospital administration and department management. Larry has led teams in process redevelopment, system requirement identification, procurement and implementation, and has an in depth understanding of hospital administration, department management, and of the functioning of hospitals.

Larry is responsible for the strategy and plan for growing Medworxx’ decision support line of business, with a continued emphasis on the Medworxx UMS (formerly Continuum). His role includes developing business relationships and working with Medworxx’ partners. Larry also plays an advisory role and provides pre- and post-sales support for other Medworxx products.

Larry holds a Bachelor of Science in Mathematics and Computer Science from the University of Western Ontario and is a Certified Health Executive with the Canadian Council of Health Service Executives.

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Brian Goffenberg, CA, Chief Financial Officer & Executive Vice President

As Chief Financial Officer, Brian is responsible for managing Medworxx budgeting and financial strategies as the company expands throughout Canada, US, UK and other geographies. Brian adds twenty years of financial management experience in international markets to the Medworxx leadership team.

Brian brings to Medworxx a depth of expertise in financial management of information technology firms, including DWL Incorporated and Delrina Corporation, both before and after its 1995 sale to Symantec Corporation. He has served as a financial partner and business advocate within a varied scope of organizations – and has served in leadership roles throughout trajectories of up to triple revenue growth.

In addition to Certifications from the Canadian Institute of Chartered Accountants, Brian holds Bachelor degrees in Commerce and Accounting from University of the Witwatersrand, Johannesburg, South Africa.

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What Our Clients Are Saying

  • ~ Linda Morrow, Manager, Learning & Workplace Development Windsor Regional Hospital – Windsor, ON

    "With a staff of 3000 across a number of sites, the Medworxx software allows us to provide standard, timely, cost effective training that help our staff remain skilled and fulfill our vision of outstanding care, No Exceptions."

  • Read more testimonials »